PATNA, 25 June 2016 - UNICEF Bihar and The Times of India, Patna, have initiated a Public Advocacy Campaign on Child Rights with a focus on Child Labour. The Campaign is titled `Tokenge Rokenge Badlenge (Confront-Stop-Change) – Act Now for A Child Labour Free Bihar’.
The initiative started with the unveiling of the campaign logo, and a series of creative appeals in the TOI urging the readers/ citizens `Not to just Wait and Watch. Raise Your Voice. Act Now – Expose those who employ child labour. Glorify those who prevent. Share photos, stories and views’
The Citizens’ Contributions will be displayed in the TOI as well as Facebook and Blog to build a movement against child labour in Bihar https://www.facebook.com/stopchildlabourbihar/
The first school-based activity, Students Unite Against Child Labour, started today, 4 August, at Patna Central School, with a speech contest and students action projects. The school-based contests will culminate with a Grand Finale Inter-School engagement against Child Labour.
As part of the initiative, Engagement with key stakeholder groups, including Legislators, Lawyers, Corporates and CSOs to come together and Act Against Child Labour will take place in the coming months.
The campaign is envisaged to engage around 10,000 people directly and reach roughly 10 lakh through mainstream and online media.