The #Itstartswithme campaign is supported by a series of partners that will contribute to disseminate the Baap Wali Baat song (#BaapWaliBaat) as well as other campaign materials through their respective networks and platforms. 


Rocketalk is sharing the video extensively on the mobile platform.  

AROI is leveraging radio time of private FM channels. 

Claym Media is collaborating with UNICEF India to maximize the reach of the song on mobile platforms. 


Blogadda is the campaign's blogging community partner.


Other organizations like Youth Ki Awaaz, Protsahan and Nine is Mine are also helping spreading the word among the youth.

YouTube featured the anthem of the campaign on their social media channels on the Day of the Girl Child. 

PVR Nest (social program and registered foundation of India’s cinema exhibition company, PVR Ltd are promoting it on digital channels.