Claym Media is collaborating with UNICEF India to maximize the reach of the song on mobile platforms.
Blogadda is the campaign's blogging community partner.
Other organizations like Youth Ki Awaaz, Protsahan and Nine is Mine are also helping spreading the word among the youth.
YouTube featured the anthem of the campaign on their social media channels on the Day of the Girl Child.
PVR Nest (social program and registered foundation of India’s cinema exhibition company, PVR Ltd are promoting it on digital channels.