In India, a large number of girls drop out of school as they enter adolescence, due to lack of knowledge and access to amenities to ensure proper health and hygiene. Many women also suffer from infections due to lack of proper menstrual hygiene, further resulting in loss of wages.
Johnson & Johnson’s “Stayfree Women for Change” and UNICEF have entered into a partnership to promote health and hygiene practices among adolescent girls in India, benefitting more than 500,000 girls over the next three years.
Under the terms of the partnership, a percentage of the proceeds from the sale of every Stayfree sanitary napkin pack will be donated to UNICEF for a period of six months starting April 2012.
The funds generated will support a pilot program on creating awareness and empowering adolescent girls in personal hygiene, in two districts of Bihar - Vaishali and Nalanda and in East Singhbhum and Gumla districts in Jharkhand.
Building on the concept that basic hygiene is every woman’s right, the program will also focus on developing the knowledge and skills of teachers, self-help group members, anganwadi workers, ASHA’s and related front-line workers who play a critical role in shaping the lives of adolescent girls.
Press Release about Partnership
Johnson & Johnson Limited & UNICEF team up for landmark program on Women’s Health & Hygiene